Emphasis

Emphasis is a strategy to get the viewer’s attention to a specific design element. This can be in any form: a button, a website, or an image. The purpose is to create something that will stand out from the rest of the page. You can use different elements to highlight a specific part of your design, like lines, color, positive/negative relationships, and many more. As long as you can create contrast, either with elements or color, you’ll be creating emphasis. 

Lines create direction on a page by pointing to specific elements that help the viewer’s eyes know where to go. 

Shapes can also draw attention. Using a group of similar shapes and breaking the group with a different shape will create tension and draw the eyes. 

Color can create an emphasis in any design. Buttons on a website tend to contrast with the background to create a sense of urgency and attention.

Texture can be seen in materials to enhance tactile features. For instance, a business card can have an emboss or relief on a logo to emphasize it. Digitally, texture can be applied as a drop shadow on a button to appear three-dimensional. 

Space is also an option to emphasize certain elements in your design. Enough white space around an object can prioritize the focus on a single element. For instance, Apple has a clean and direct idea of emphasizing products. 

I have used Golden rule and Rule of third and Phi grid to create emphasis in the composition