1.Balance

Balance

Sometime it makes sense to go deep in details of design that we are doing. Because design nowadays is more how it feels whether how it looks and small minor things matter a lot.

We can form the whole concept of what kind of feelings people get from a design we create. One of these details is a balance that people usually do not see but they feel it and I want to highlight this topic here.

Balance is equal to visual weight in a design. Our eyes require the visual weight to be equal on the two sides of a visual area.

The most obvious way to achieve a balance is to create a symmetry.

Symmetrical balance

Symmetrical balance usually can be achieved through repetition on both sides of an imaginable axis in the center.

Asymmetrical balance

While symmetry achieves balance through repetition, asymmetry achieves balance through contrast. Asymmetrical, or informal balance, involves different elements that have equal visual weight. The weight is equal but the elements are not identical.


In Symmetrical balance weights are on equal sides of a composition, balanced around a fulcrum or axis in the center. It evokes feelings of formality (it’s sometime called formal balance) and elegance. 
The symmetrical balance is static and sometimes regarded as boring. Because half of the composition mirrors the other half, at least half of the composition will be rather predictable.
In Asymmetrical balance results from unequal visual weight. Multiple small elements can create same impact as compared to with one large element. One visually heavy element on one side might be balanced by a dark color elements on the other side.
Asymmetrical balance is more dynamic and interesting. It evokes feelings of modernism, movement, energy and vitality. Asymmetrical balance offers more visual variety, although it can be more difficult to achieve because the relationships between elements are more complex.


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